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The biggest Toy Fair of all times opens in Nurnberg

englishEvery year the roads of the toy industry come across at Nurnberg.

Famous brands, newly established specialty companies, buyers of grand chains, independent dealers and a great many international press representatives make this fair one of the most important events of the sector. Contacts are made at this world leader trendsetter show and the trends of the next year are set. Most importantly an incredible excitement prevails!

2014 will be a revolutionary year for the world’s leading toy fair. The International Toy Fair will over 2,700 exhibitors from 60 countries national distribution channels and international sales potential. Spielwarenmesse, the organizer of the fair, prepared many changes for obtaining products and ideas for business success:

Premiere in 2014: trends, new products and know-how in one place. The TrendGallery will fascinate you with the new products at the fair and next year’s trends and inspire you with practical know-how. You’ll find the TrendGallery in a very special place: in the new hall 3A. The unusual architecture and stylish stand design alone make a visit to experience the world of trends a must.

Toy Award
As you know, there are thousands of novelties and trends for children’s toys. But which new toy is a real innovation that will give our children pleasure and is useful? The ToyAward – an internationally recognized prize presented annually by an expert jury – reliably provides the answer for all dedicated parents. The criteria for the ToyAward are: play fun. originality. safety. workmanship & quality. comprehensibility of product concept. prospects of success in the shop.

Toy Business Forum
New! In 2014 the Toy Business Forum welcomes you from the first day of the fair onwards in the new hall 3A. The Toy Business Forum is integrated into the TrendGallery and offers all interested toy professionals compact presentations on current marketing developments and trends. Top-class speakers provide possible solutions to equip you for the challenges of the future. The lectures at the Toy Business Forum are devoted to a specific subject each day.

Global Toy Conference 2014
Do you as a bricks-and-mortar toy retailer regard the growing number of online shops as competition? But you hold the trump cards here: you can offer your customers a unique shopping
experience, appeal to all their senses and advise them personally. The Global Toy Conference tells you how to successfully control the three most important aspects in your company. Experts reveal their recipes for success for Pricing Strategy, Product Presentation and Sales Methods. Be there and find out how to make your shop an attraction for customers.

The Global Toy Conference 2014 will take place on 1st February 2014 from 9 a.m. to 4 p.m. in St. Petersburg hall at the NurembergConvention Center.