Anasayfa » ENGLISH » Lots more than toys Spielwarenmesse® 2016

Lots more than toys Spielwarenmesse® 2016

lots-moreThe international toy markets are meeting for the 67th time already in Nuremberg. Do not miss out on the best possible platform on offer to you,  with your products integrated into the largest range of toys in the world. For the leading industry trade fair, this  means: 12 product groups in 18 halls covering an exhibition area of 170,000 m². You decide which product group best fits your range.

Experience Spielwarenmesse and feel the spirit of play

come together: renowned brands, toy novelties, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry. The Spielwarenmesse 2016 awakened! Be a part of this marvelous event and join us when the toy industry meets in Nuremberg from January 27 to February 1, 2016! Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,800 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 70,000 buyers and toy traders from over 120 nations.

New tool from Spielwarenmesse for turning contacts into complete hits

Matchmaking service makes it easier to make new contacts and appointments. For those involved in the global toy industry, the Spielwarenmesse is the place where they can go to make contacts they hope will develop into new business partnerships – because Nuremberg is where around 2,800 exhibitors meet up with more than 70,000 trade visitors with the aim of doing mutually beneficial business. In order
to make sure that the right partners come together to exploit the immense sales potential offered by the fair, Spielwarenmesse eG is introducing a new service: matchmaking. Even in the run-up to the exhibition held from 27 January to 01 February 2016, exhibitors and trade visitors are showing what they offer and what  they are interested in. They are using their Matchmaking Account to make appointments and receive contact suggestions that are individually tailored to their profile. Exhibition participants can thus not only maintain and manage existing business relationships, but also find new business partners. Ernst Kick, CEO of Spielwarenmesse eG, calls on everyone to join in: “With our new matchmaking service, each participant can get more for themselves out of the Spielwarenmesse. Because everyone who indicates what he has or is looking for increases his chance of enjoying a complete success with his new contacts. That’s our goal. We’re constantly working on efficiently bringing together the market partners.”

Discover at the Spielwarenmesse®

More than 2,800 exhibitors from over 60 countriesincluding 940 exhibitors not present at any other fair More than 70,000 visitors from 120 countries including 25,000 visitors who only attend the Spielwarenmesse® 1 million products 75,000 new products.


Become a top exhibitor on several stages With perfectly coordinated elements for staging innovations, your products  are showcased to best effect before and during the trade fair – at unbeatable value for money. Which new product will you enter?

Use the PressPreview held the day before the trade fair opens to present and stage your products and attract the attention of the media even before the official start. For international journalists and camera teams as well as selected top buyers, it is all about your new products.

Your trade fair innovations are given pride of place with exciting industry trends in the TrendGallery. Be there and showcase your products at this heavily frequented area in the architecturally spectacular hall 3A.

The best new products at the trade fair are honoured each year with the prestigious ToyAward. Winners can use the quality seal in their marketing and benefit from free secondary placement in the TrendGallery, international reporting, increased awareness amongst buyers and numerous additional marketing services.

Your global network
We speak your language
Spielwarenmesse eG connects toy manufacturers for global success. A strong network of representatives with 64 offi ces all over the world is behind this success. From A for Australia to B for Belgium and so on – the Spielwarenmesse eG international representative network covers 96 countries. Our local representatives help you plan your trade fair attendance. Spielwarenmesse eGalso engages in attractive toy markets
throughout the world through its owntrade fairs and operates in Moscow, Mumbai and Istanbul. It has its own subsidiaries in China and Turkey.