The toy industry has been waiting with bated breath for the release of new dates for the next Spielwarenmesse. The summer edition is now scheduled to open its doors at the Exhibition Centre in Nuremberg from 20 to 24 July 2021. In the face of the persisting Covid-19 pandemic, organiser Spielwarenmesse eG was forced to postpone the event for the first time in its history from January until the summer. The announcement comes as preparations for the Spielwarenmesse 2021 Summer Edition get under way.
“My team and I are delighted to be organising a live event again, something the market is clearly longing for,” states Ernst Kick, CEO of Spielwarenmesse eG, revealing: “In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors.” Now running from Tuesday to Saturday, the new choice of days reflects the wish of many retailers and buyers to include an extra weekday. In terms of content, the industry is supporting the organiser’s plan to present a relevant offering of information and product innovations,
where the Christmas season plays as much a role as the outlook for the year ahead. Spielwarenmesse eG will announce further details of the new concept over the coming months. As an additional service, the website at www.spielwarenmesse.de and the Spielwarenmesse App will continue to expand its year-round offering of information for the toy industry.