The 74th Spielwarenmesse will be held from Tuesday, 28 January to Saturday, 1 February 2025, in Nuremberg. A crucial event in the toy industry calendar, Spielwarenmesse connects companies, potential exhibitors, specialist retailers, and media representatives from across the world.
The Spielwarenmesse Dialogue Tour, which kicked off on 29 August in Japan, is a key part of this global networking effort. This format allows the Spielwarenmesse team to meet directly with industry leaders in their home countries, offering valuable updates on both the upcoming fair and trends in international toy markets. Most importantly, it creates a platform for in-person meetings, which are highly appreciated by all participants.
Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, emphasizes: “The Spielwarenmesse Dialogue has become a valuable event that not only provides information but also fosters interaction. We are often the only industry event in the country, making us the first platform for networking.”
Alongside Christian Ulrich, other prominent members of the Spielwarenmesse team, including Board Member Florian Hess and Communications Director Scarlett Wisotzki, will be visiting 22 locations worldwide. With a strong offline presence, the tour is supported by local representatives in each country.
The first Dialogue of the year took place at the Tokyo Toy Show, where Spielwarenmesse was represented with its World of Toys Pavilion. In addition to showcasing the highlights of the 74th Spielwarenmesse in 2025, the tour also offers insights into the global toy market. Guest speakers such as Frédérique Tutt from the market research company Circana are set to provide valuable industry perspectives.
Toyuncak Magazine will continue to provide updates on Spielwarenmesse and its Dialogue Tour, keeping you informed about the latest developments in the global toy industry.